12月英語六級考試閱讀模擬測試題及答案
Most people would probably agree that many individual consumer adverts function on the level of the daydream. By picturing quite unusually happy and glamorous people whose success in either career of sexual terms, or both, is obvious, adverts construct an imaginary world in which the reader is able to make come true those desires which remain unsatisfied in his or her everyday life.
An advert for a science fiction magazine is unusually explicit about this. In addition to the primary use value of the magazine, the reader is promised access to a wonderful universe through the product—access to other mysterious and tantalizing worlds and epochs, the realms of the imagination. When studying advertising, it is therefore unreasonable to expect readers to decipher adverts as factual statements about reality. Most adverts are just too meagre in informative content and too rich in emotional suggestive detail to be read literally. If people read then literally, they would soon be forced to realize their error when the glamorous promises held out by the adverts didn’t materialize.
The average consumer is not surprised that his purchase of the commodity does not redeem the promise of the advertisement, for this is what he is used to in life: the individual’s pursuit of happiness and success is usually in vain. But the fantasy is his to keep; in his dream world he enjoys a “future endlessly deferred”.
The Estivalia advert is quite explicit about the fact that advertising shows us not reality, but a fantasy; it does so by openly admitting the daydream but in a way that insists on the existence of a bridge linking daydream to reality—Estivalia, which is “for daydream believers”, those who refuse to give up trying to make the hazy ideal of natural beauty and harmony come true.
If adverts function on the daydream level, it clearly becomes in adequate to merely condemn advertising for channeling readers’ attention and desires towards an unrealistic, paradisiacal nowhere land. Advertising certainly does that, but in order for people to find it relevant, the utopia visualized in adverts must be linked to our surrounding reality by a casual connection.
1.The people in adverts are in most coves ___.
A.happy and glamorous
B.successful
C.obvious
D.both A and B
2.When the glamorous promises held out by the adverts didn’t materialize the average consumer is not surprised, because ___.
A.The consumer is used to the fact that the individual’s pursuit of happiness and success is usually in vain.
B.Adverts are factual statements about reality.
C.The consumer can come into the realms of imagination pictured by adverts.
D.Adverts can make the consumer’s dreams come true.
3.What’s the bridge linking daydream to reality in adverts?
A.The product.
B.Estivalia.
C.Pictures.
D.Happy and glamorous people.
4.Why does the consumer accept the daydream in adverts?
A.Because the consumer enjoys a “future endlessly deferred.”
B.Because the consumer gives up trying to make his dream come true.
C.Because the utopia is visualized in adverts.
D.Because his purchased of the commodity does not redeem the promise of the advertisement.
5.What is this passage mainly concerned with?
A.Many adverts can be read literally.
B.Everyone has a daydream.
C.Many adverts function on the level of the daydrea
D.Many adverts are deceitful because they can not make good their promises.
答案：
DABAC
[2017年12月英語六級考試閱讀模擬測試題及答案]相關文章：
1.2016英語六級考試閱讀理解模擬題及答案
2.2012年英語六級考試快速閱讀答案
3.2016年6月英語六級考試沖刺預測試題及答案
4.2016年大學英語六級考試閱讀理解模擬試題
5.2016年英語六級考試閱讀選詞填空模擬試題
6.2016年下半年英語六級閱讀測試題及答案
7.2016年12月英語六級暑假閱讀測試題（含答案）
8.2016年6月英語六級考試沖刺模擬題及答案
9.大學英語六級考試模擬試卷及答案
10.2016年6月英語六級閱讀模擬題及答案
【12月英語六級考試閱讀模擬測試題及答案】相關文章：
英語六級閱讀備考練習題及答案08-18
6月大學英語六級模擬試卷及答案解析06-08
12月英語六級長篇閱讀訓練題及答案解析01-03
《牽手》閱讀答案12-01
《泊》閱讀答案03-28
信任閱讀答案11-09
濟南的秋天閱讀答案10-11
泥土的微笑閱讀答案09-21
神秘的池塘閱讀答案06-17
《忽略》閱讀原文及答案11-16