商務(wù)對(duì)話實(shí)戰(zhàn)之營(yíng)銷(xiāo)策略篇
英：In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product.
Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?
Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells
ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.
Tanya: I assume we don’t need to worry about creating a need, with summer almost here.
Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?
Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30?
Carla: Uh, let’s see ... okay with me.
中：
在這一對(duì)話中，Tanya Nichols是一家冰淇淋制造公司的業(yè)主，她正在和他的營(yíng)銷(xiāo)經(jīng)理Carla Hutchison談?wù)撘环N新產(chǎn)品的營(yíng)銷(xiāo)策略。
Tanya: Carla,你對(duì)我們新的冰激凌三明治有什么營(yíng)銷(xiāo)計(jì)劃嗎？
Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?
Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice
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